Nová generace SMS komunikace | RBM agent coworkers.ai

Increase the conversion of your messages with RBM

RBM is not limited in number of characters, unlike SMS (160 characters). You can also send pictures, videos, carousels, cards and provide the customer with buttons through which they can respond faster. It can also be integrated with various apps like maps, calendar, payments, url opening and more.

Paying an invoice, bill or claim has never been faster and easier. Just click on the button with the link to the payment gateway.

Show customers the offer of your products right on their phone.
Quick, easy and varnished, right?

Inform your customers about the delivery of the order to the point of delivery even with the possibility of extension.

Paying an invoice, bill, or receivable has never been faster or easier. Just click on the button with the link to the payment getaway.

Show your customers your product offer right on their phone. Quick, easy and brilliant. Right?

Inform your customers about the delivery of their order to the pickup point, as well as the possibility of an extension.

Half as many completed Questionnaires in Kooperativo

In the campaign for the Co-operative, we checked whether people were willing to communicate with their insurance company using the RBM channel. As soon as they read the first message, she began let's write with them our artificial intelligence like in live chat. Gradually, she was asked about their satisfaction with the service and requested grading using the Net Promoter Score (NPS). In order to measure the success of the channels, the cooperative It also launched a mailing campaign. The results then exceeded our expectations.

+ 45%

Completed questionnaires versus email campaigns

60%

people replied to the first message

49%

People answered all the questions

“We see RCS reports as an excellent addition to our mix of communication channels, which offers a much wider range of uses compared to SMS. In the NPS campaign, we wanted to use RCS to test whether clients accept this channel, which was undoubtedly confirmed.”

Michal Jirman

Head of the Department of Methodology and Control

Frequently asked questions about RBM

Find answers to the most frequently asked questions about RBM. However, if you still need any additional information, feel free to arrange a non-binding consultation with our experts or contact us via E-mail.

What are RBM and RCS and how do they work?

Rich Communication Services (RCS) is the next generation of SMS and MMS. Thanks to the RCS channel features, you can elevate classic text messages to the level of Messenger or WhatsApp.

RBM messages (Rich Business Messaging) are designed to work like any other chat app. For Android phones, the function is natively supported, so the addressee does not need to install any additional software on the phone — the RBM will receive the message just like a classic SMS. However, RBM messages are sent and received over the Internet via the RCS communication protocol, which runs in the background.

What does RBM allow you to send?

RBM is not limited in number of characters, unlike SMS (160 characters). With RBM, you can have a conversation with your customer and send them pictures and videos. It also allows you to send carousels, cards and provide the customer with buttons through which they can respond faster.

RBM can also be integrated with various applications like maps, calendar, payments, url opening and more.

What is RBM advantageous in?

Attractive multimedia content can be incorporated into RBM messages. Each business can customize the chat window according to their company colors and add their logo. The sender is verified, therefore communication is safe for customers. Messages have a high read rate, which increases the effectiveness of campaigns. RBM enables delivery, read and write notifications.

What is the read rate of RBM messages?

In previous cases where we deployed our RBM bot, the campaign had an open rate of 91%. Of these, 60% of people responded to the message.

Who is RBM suitable for?

Compared to SMS, RBM is suitable for companies that want to create content-rich dialogues with end customers and discover/provide more information about their services/client needs.

Which operators support RBM?

RBM messaging has been enabled by T-mobile since October 2021. Operator O2 started operations from February 1, 2023. Vodafone has not yet commented on the RBM launch.

What operating systems support RBM?

Android

Does the RBM allow switching to the live operator during the conversation?

Yes, in the coworkers solution, switching to the operator is possible. The operator will subsequently see the entire history of the conversation.

What happens if the phone is unavailable/turned off?

If the recipient of the RBM message has the phone turned off, the message waits on the network for 30 days. When the phone is turned on, the message is delivered. However, the sender (agent) can revoke the message if it is no longer relevant.

How does the customer withdraw consent to contact (ZOEK) using RBM?

RBM reports are not subject to the ZOEK (127/2005 Coll. Electronic Communications Act). Therefore, the same GDPR rules apply to them as for any other contact (mail, SMS, etc.).

A specific function of RBM is to require the agent to be able to process the STOP message. If the customer sends this message, the agent is not allowed to communicate further with the client (except for the last information message stating that he will no longer be contacted).